IMO Partners with giffgaff to Strengthen Sales Channel



IMO, the UK-based challenger mobile brand from Verve Connect, has announced another exciting new partnership. It will team up with giffgaff, one of the UK’s most innovative MVNOs, to sell its IMO branded smartphones to UK consumers. The partnership will allow UK consumers to purchase IMO devices via giffgaff’s award winning online channels.

The first device available at giffgaff will be the IMO Q2. The popular pocket sized device has regularly been one of the UK’s top 10 GFK pre-pay devices and has shipped over 60,000 units to date.

The IMO Q2 is a compact 4” android smartphone, with a 5MP front and rear camera, and a 1.2 GHz quad-core processor. It targets consumers who are looking for a great value Android smartphone experience.

Nigel Whitehead, Director of Sales and Propositions from IMO commented, “We are delighted to be working with giffgaff as one of our premier online sales partners. We see them as a young, innovative brand similar to ourselves, whose ethos is to provide both best quality and value to their customers. This coupled with their exceptional customer services and aggressive commercials mean they are a perfect fit for our IMO branded devices, and our ‘Be Different’ brand message. We look forward to a long-term heathy partnership with them, and hope to work on other exciting product propositions with their team over the next few months.”

gifgaff commented, “giffgaff believes in the power of the little guy. We believe in keeping things simple and doing things differently, so we’re chuffed to be working in partnership with IMO. The latest phone to be launched is the IMO Q2 – the most affordable smartphone to hit the market, and we expect to see it fly.”


Product Specifications:


Platform: Android 5.1

Display: 4.0″ WVGA

Camera: 5MP Rear / 5MP Front

Chipset & CPU: SC7731C/ Quad Core 1.2GHz

Memory: 1GB RAM + 8GB ROM / Micro SD (Up to 32GB)

Wi-Fi: 802.11 b/g/n

Battery: 1450 mAh

Dimensions: 125×63.9×9.9mm

Other features: Sensor, Accelerometer/Proximity