IMO Plans Further Growth


IMO, the UK based challenger brand for mobile devices has announced a partnership with Sure Telecom.

Verve Connect first launched its IMO branded Mobile devices in the UK in 2016. Its products have since been available from the major mobile operators and retailers on the high street. The most recent launches include IMO Q2 Plus with EE, Vodafone, and IMO Q4 Pro with Tesco Mobile.

IMO Q2 Plus and IMO Q3 Plus devices have been selected by Sure Telecom and will be launched in October for the all-important quarter 4 period, with further devices in plan for 2021.

Chris Edwards, Chief Marketing Officer of IMO commented, “IMO is continuously growing our portfolio and market share. The partnership with Sure Telecom is a great fit to help us expand our reach, to ensure our partners can stand out from the crowd and deliver a great customer experience. As part of our strategy moving forward, we will also announce shortly our expansion into selected retail channels, which again we see as an important step in our growth ambitions”.

To help manage these new channels and further growth, Verve Connect announced that it will be working closely with Eurostar Global Electronics to provide these channels with great devices and service levels.

Ewan Davies, Business Development Director of Eurostar commented, “working with flexible, nimble and entrepreneurial businesses like IMO allow Eurostar to create real differentiation and first class offerings to our partners like Sure.  IMO’s product offering gives us greater reach into more diverse partners to create incremental opportunities. We are delighted to working with IMO and Sure.”